PPG understands these challenges and the way retail industry functions and worked with different types of retail customers
Retail industry continues to change at a dramatic pace with consumers demanding more than ever and expecting shopping experience tailored to their specific needs. The rapid consumer adoption of emerging technologies has completely transformed the shopper behavior, given them more choices and access to more purchasing channels. The retail industry is forced to respond to these changing trends, consumer behavior, emerging technologies in order to improve customer experience and be upbeat with the competition. PPG understands these challenges and the way retail industry functions and worked with different types of retail customers including department stores, discount stores, specialty retailers and online retailers. PPG provides a wide variety of solutions to retailers meet changing demands, maximize customer service & experience, improve and optimize overall operations, reduce costs and increase revenue, effectively manage inventory, increase supply chain efficiencies, and improve employee productivity. The retail industry has evolved significantly from being Mom and Pop stores to Multi-level hypermarkets and Malls where all the products are offered under “one roof”. Difficult economic conditions and sluggish retail sales at major retail chains and even bankruptcy filings from some of the well-known chains have been plaguing the retail industry. Consumers increasingly want custom tailored and more personalization in products suited to their own style and taste. With the increased adoption of technology by consumers, the retail trend seems to be shifting more towards multi-channel retailing. Retailers have to implement technology into existing stores to become multichannel with technologies such as smart screens, in-store tablets and the use of near-field communications (NFC) technology for contactless payments, online retail and more. The pressure is on retailers to maximize the use of technology to ensure that growth is sustained.